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HERO Board of Directors
The HERO Board of Directors is made up of corporate executives and
individuals representing a cross section of employee health management provider
organizations. Each member is a recognized national thought leader in
different areas of employee health management. HERO is proud to be guided by
such a distinguished group.

David R. Anderson, PhD
StayWell Health Management
HERO Chairman of the Board
David Anderson, PhD, is Senior Vice President and Chief Health Officer for StayWell Health Management, a leading national provider of health management
programs and services. David is the primary architect of StayWell’s health risk
assessment and targeted health behavior-change intervention models. He continues
to oversee the scientific and technical refinement of the Company’s
risk-assessment, behavior-change, and cost-impact estimation programs. He has
conducted groundbreaking evaluations of the effectiveness and cost impact of
StayWell programs, including several landmark studies of medical claims impact.
Prior to StayWell, David held management and consulting positions with Control
Data Corporation. During his ten-year tenure there, he played a major role in
creating one of the first successful corporate health management programs. David
began his career as Assistant Professor of Psychology at the University of
Wisconsin, Stevens Point.
He is Editor of the Population Health Strategies section of the American Journal
of Health Promotion. A licensed psychologist, David has published many
professional papers and speaks regularly on health management issues. David
earned his PhD in Social Psychology from the University of South Dakota, and
completed a post-graduate business administration program at the New York
University Graduate School of Business.
Areas of expertise: Employee Health Management Research, Strategy and Program
Design.

David W. Ballard, PsyD, MBA
American Psychological Association
David Ballard, PsyD, MBA, currently serves as Assistant Executive Director
for Corporate Relations and Business Strategy for the American Psychological
Association (APA). In this capacity, David designs and directs efforts related
to health and well-being in the workplace, educates the business community about
the value of psychological services, works to enhance psychology’s position in
the health care marketplace, and provides research and development and strategic
consultation to help psychologists build, manage, market, and diversify their
practices. David also spearheads the APA Practice Directorate’s Psychologically
Healthy Workplace Award, a national program designed to recognize organizations
that make a commitment to programs and policies that foster employee health and
well-being while enhancing organizational performance.
Before coming to APA, he worked for a community-based mental health agency in
Philadelphia, where he conducted clinical and forensic assessment of juveniles
with regard to amenability to treatment, violence risk assessment, sexual abuse,
and other psycholegal issues. David served as the agency's HIPAA Privacy
Officer, chaired the Compliance Committee, and provided consultation regarding
budget, finance, contract, and policy issues. David has provided research and
consultation services to government agencies, medical schools, and universities
in the areas of public health, prevention, and health care finance and has
experience in management, marketing, consumer research, and professional event
planning.
David received his PsyD in Clinical Psychology and his MBA in Health and Medical
Services Administration from Widener University and completed concentrations in
organizational and forensic psychology.
Area of expertise: Employee Health Management Mental Health

K. Andrew Crighton, MD
Prudential Financial
HERO Chairman Elect of the Board
Dr. Andrew Crighton is chief medical officer of Prudential Financial, which
is the FORTUNE 64 corporation. In this role he manages Health and Wellness with
oversight of domestic and international employee health and safety issues; as
well as Prudential’s medical clinics; fitness facilities; Employee Assistance
and Return to Work programs; and Work/Life vendors.
Andy is a Clinical Associate Professor of Medicine at Seton Hall University,
serves on the board and executive committee of the New Jersey Arthritis
Foundation and is co-chair of the Newark, New Jersey Cancer Initiative. He is a
member of the American College of Physicians, American College of Physician
Executives, and American College of Occupational and Environmental Medicine. He
is certified by the American Board of Internal Medicine.
His interest lies in total health management including health care effectiveness
and its interaction on productivity in a corporate environment.
Area of expertise: Corporate Medical

Thomas L. Fariss, MD, MPH
Kimberly-Clark Corporation
Tom Fariss, MD, MPH, is Corporate Medical Director at Kimberly-Clark
Corporation. He is responsible for medical affairs and employee health services
for the company. Tom joined Kimberly-Clark as Regional Medical Director in
Neenah, Wisconsin, and is currently based at Kimberly-Clark’s operating
headquarters in Roswell, Georgia. Special interests include preventive health,
organizational health, and fitness.
Tom graduated from the College of William and Mary with a Bachelor of Science
degree in Chemistry, and received his medical degree from University of Virginia
School of Medicine. He served his internal medicine internship and residency at
Georgetown University Hospital in Washington, DC. In 1994, he completed his
Occupational and Environmental Medicine Residency and Master of Public Health
degree at George Washington University in Washington DC. He is board certified
in Internal Medicine, Preventive Medicine/Occupational Medicine, and is a member
of several professional societies.
Area of expertise: Preventive and Organizational Health

William Greer, MBA
Kellogg Company
Bill Greer, MBA is Vice President, Benefits for Kellogg Company and is
responsible for plan design and administration of all Kellogg benefit programs
in the U.S. as well as consulting on major benefit changes outside the U.S. His
specific responsibilities include plan design, improving employee health and
productivity and managing the administration of all benefit activities including
the People Services Center, a call center dedicated to providing support to
25,000 employees and retirees in the U.S.
Prior to assuming his current responsibilities, Bill worked in various
benefits and compensation positions for Kellogg and prior to that worked in
finance and accounting for the Firestone Tire & Rubber in Akron, Ohio. In
addition to his day-to-day responsibilities, Bill is currently chairman of the
local Salvation Army, President of the Council on Employee Benefits, vice
chairman of the Southwest Michigan Healthcare Coalition, and is a member of the
Washington Business Group on Health and the American Benefits Council.
In May 2006, Bill was appointed by President Bush to the President’s Council
on Physical Fitness and Sports to help promote physical fitness in the
workplace. Bill received his M.B.A in Finance and Real Estate from Indiana
University and his B.S. in Finance from Miami University.
Area of expertise: Corporate Benefits

John Harris, MEd
Healthways
John Harris, M. Ed., is Senior Vice President, Healthways, a company
specializing in health management in the corporate and health insurance sectors.
Before joining Healthways, he was the co-founder of Harris HealthTrends, Inc.,
an entrepreneurial corporation specializing in the prevention of disease and the
reduction of health care costs, and served as its Chief Executive Officer for
over 18 years.
John serves on the Board of Directors of Mercy Health Partners, an 11
hospital health system, and on the Board on Trustees of Lourdes College, the
fastest growing college in the United States. John speaks internationally, and
has been the author of numerous publications on employee health, including
Making a Difference - The Business Community Takes On Diabetes, commissioned by
the Centers for Disease Control and Prevention, and the book Why and How People
Change Health Behaviors, co-authored with Dr. Joseph Leutzinger.
He received a Bachelor of Science degree from Grand Valley State University
in 1977, and a Masters in Education degree from The University of Toledo, in
1982. He has nearly 30 years of experience in the health management field,
employed in both the corporate and private sectors, and was nominated for
Toledo, Ohio Entrepreneur of the Year in 1990.
Area of expertise: Employee Health Management Operations

Sue Lewis, M. Ed.
IncentOne
Sue Lewis, is Senior Vice President of Health and Productivity Solutions for
IncentOne. Ms. Lewis has over 18 years of experience in the healthcare and
population health management industries. Over this time span, she has assisted
dozens of corporations in the establishment and monitoring of employee health
management programs
Prior to joining IncentOne, Ms. Lewis was Vice President of Strategic
Business Development for Optum, a Specialty Health Division for UnitedHealth
Group. At Optum, Ms. Lewis specialized in partnership & acquisition development,
sales management, product development and product management. Prior to joining
Optum, Ms. Lewis was Senior Vice President of Sales and Marketing for Gordian
Health Solutions, a leading population health management company. She is
actively engaged in numerous organizations that focus on health & productivity
management.
Lewis earned her B.S degree from the University of Vermont and her M.Ed. from
The George Washington University.
Areas of expertise: Employee health management incentive activities.

Ronald Loeppke, MD, MPH
Matria Healthcare, Inc.
Ron Loeppke, MD, MPH is the Chief Strategic Officer and Executive Vice
President of Matria Healthcare, Inc. In this role he leads the firm’s strategic
initiatives across the company as well as provides counsel on medical, health
and productivity issues to Matria clients. Prior to joining Matria, Ron was
chief Medical Officer, Chief Strategic Officer, and Executive Vice President for
CorSolutions. Before CorSolutions, Ron was the Founder, President and CEO of the
Health and Productivity Corporation of America (HPCA), headquartered in
Brentwood, Tennessee.
Ron is Board Certified in Preventive Medicine and fellowship trained in
Occupational Medicine. He is a Fellow of both the American College of
Occupational and Environmental Medicine (ACOEM) and the American College of
Preventive Medicine, (ACPM). Ron is currently the Co-Chairman of the ACOEM
Section on Health and Productivity, which is actively involved in defining and
establishing measurement criteria for research in health and productivity
initiatives, as well as assimilating input from practice experts in the field,
employers, corporate medical directors, employer coalitions, pharmaceutical
companies, the provider community, and other key stakeholders on the frontlines
of the health and productivity arena.
Ron has over 20 years of clinical and physician executive experience in the
Occupational Health, Preventive Medicine, and Medical Management arenas. He has
authored numerous articles and book chapters relating to health and
productivity, occupational health, managed care, quality care improvement,
adoption of evidence based medicine, employer health initiatives, consumer
driven healthcare, preventive medicine, and innovative models for the business
of healthcare.
Area of expertise: Health & Productivity

Jerry V. Noyce
Health Fitness Corporation
Jerry joined HFC in 2000. Under his leadership HFC has become a
premier provider of health management and fitness services to employers, the
health care industry, and individual consumers. To achieve this he expanded
HFC’s business base; recruited key executives from the health care, health
management, and wellness industries for HFC’s Board of Directors and Executive
Staff; and facilitated HFC’s acquisitions and integrations of the Health &
Fitness Division of Johnson & Johnson Health Care Systems Inc. and HealthCALC
businesses.
Appointed by President George W. Bush in 2006, Jerry serves on The President's
Council on Physical Fitness and Sports. In this capacity he advises the
President, through the Secretary of Health and Human Services, about physical
activity, fitness, and sports, and recommends programs to promote regular
physical activity for the health of all Americans. The Council's programs,
projects, and public information materials/campaigns emphasize the importance of
regular physical activity, including sports participation, for Americans of all
ages, backgrounds, and abilities.
A graduate of University of Minnesota’s Carlson School of Management, Jerry has
more than 25 years of management experience in the health and fitness industry.
Prior to joining HFC he served as CEO of the Northwest Racquet, Swim & Health
Clubs, where he grew the organization from three clubs to the largest
single-city chain of health clubs in the United States. An avid tennis player,
Mr. Noyce professionally coached the men’s tennis team at the University of
Minnesota from 1983 to 1997.
Area of expertise: The Future of Employee Health Management
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Margaret Sabin, MHSA
Sutter Health
Margaret Sabin is CEO, Sutter Health Partner and Vice President, New Product
Development, for the Sutter Health System. Sutter Health is a not-for-profit
network of 28 hospitals with affiliated clinics and physician organizations
based primarily in Northern California. Until March of 2005, she was the CEO of
Marin Community Health which included affiliates of the Sutter Health System,
Marin General Hospital, and Novato Community Hospital.
Recently named as one of the Bay Area’s 100 Most Influential Women in
Business by the San Francisco Business Times for the second consecutive
year, Ms. Sabin has lectured extensively on the subject of managed care and has
authored and co-authored several chapters in publications of the American
Hospital Association and the American College of Emergency Physicians. She has
also served as an adjunct professor for the University of Colorado Health
Sciences Center graduate program in health services administration.
Ms. Sabin received her BS in Biology from Villanova University in
Pennsylvania and her MHSA from George Washington University in Washington, D.C.
Area of expertise: the creation, operation and monitoring of comprehensive
employee health management programs that are operated by health care systems.

David H. Sensibaugh, MBA
Eastman Chemical Company
David Sensibaugh, MBA is Director, Integrated Health for Eastman Chemical
Company. Employed at Eastman since 1981, David has spent his entire career
working in the human resources field including assignments in personnel
services, compensation, and employee benefits. He as held managerial positions
in the areas of Compensation, Payroll, HR Information Technology, Employee
Service Center, and Global Benefits.
In his current assignment David is responsible for advancing the integrated
health strategy for Eastman Chemical Company, a multinational corporation with
sales in excess of $ 7B. The mission of Eastman's Integrated Health organization
is to integrate all health-related services to improve the health and
productivity of employees, as well as the health of covered dependents and
alumni.
David holds BA and MBA degrees from Virginia Tech, and is a Certified
Compensation Professional (CCP). David is a member of the governor's e-Health
Advisory Council for the State of Tennessee. He also serves on the board of
directors for CareSpark, the regional health information organization of
northeast Tennessee and southwest Virginia. David is also an adjunct faculty
member at Milligan College in Tennessee, teaching a course in human resource
management.
Area of expertise: Employee Health Management Integration

Bob Soroosh, MBA
Affinia Group
Bob Soroosh, MBA, is Director of Benefits for Affinia Group Inc., a leading
manufacturer of automotive components. Bob earned his Executive MBA from the
University of Colorado, and completed a BA in Communications at Baylor
University.
Bob is the primary architect of Affinia’s Partners in Health integrated
benefit plan, which in its first year of implementation achieved both a
reduction in medical and drug costs (in excess of 15%) and an improvement in the
health risk profile of people covered under the plan. Affinia’s consumer-driven
health plan (administered by Definity Health) and its health management plan
(provided by StayWell Health Management) are linked together by a Covenant.
Employees who sign the Covenant agree to participate in a StayWell screening and
risk assessment. As an incentive, they receive a $1,000 lower annual premium for
their medical and drug coverage.
Prior to Affinia, he held management positions with the Clevite division of
Dana Corporation, as Vice President of Organizational Development and Director
of Training. During his twenty-year tenure there, Bob led several organizational
development and training initiatives. As Director of Training, he is the author
of numerous training programs, and has conducted educational seminars in the
USA, Canada, and the UK.
Area of expertise: Corporate Benefits

Jeffrey A. Warren, MPA
National Pharmaceutical Council
Jeff Warren, MPA, is a Senior Advisor to the National Pharmaceutical Council
and a Principal with JR Market Strategies, Inc., a healthcare consulting firm.
Previously, Jeff was responsible for Strategic Marketing and Media Relations for
Pfizer Health Solutions. Earlier in his career, he served as Executive Vice
President, Corporate Development for Cathedral Healthcare System. During his
time with Cathedral, Jeff was a National Program Director for the Robert Wood
Johnson Foundation’s New Jersey Health Services Development Program.
His past experience includes tenure as Vice President, Corporate Development
with Hackensack Medical Center and as the first Executive Secretary of the New
Jersey Hospital Rate Setting Commission. He is past President of the Board of
Gilda’s Club, Northern, NJ, and is currently a member of the board of The Adler
Aphasia Center. He also serves on the Editorial Task Force Committee of American
Medical Group Association’s “Group Practice Journal.” Jeff has a Masters Degree
(MPA) in Health Policy, Planning and Administration from the Wagner School of
Public Service at NYU. He resides in Parsippany, NJ.
Area of expertise: Pharmaceutical Industry

R. William Whitmer, MBA
Health Enhancement Research Organization (HERO)
Bill Whitmer, MBA, is Co-Founder, President & CEO of the Health Enhancement
Research Organization (HERO). Over the past 11 years, HERO has facilitated and
published important and frequently referenced employee health management
research. More recently, the HERO Think Tank has become operational and taken a
prominent position in creating national employee health management policy,
strategy, leadership, and infrastructure.
For 20 years prior to HERO, Bill was Founder, President & CEO of Wellness
South, one of the first full service employee health management
provider-consulting firms. During this time, Bill was Co-Principal Investigator
in the $3 million, NIH funded employee health management research project for
the employees of the municipal government of the City of Birmingham, Alabama.
Bill is author of chapters for employee health management text books and
published peer reviewed research and lay articles. He is a frequent speaker at
national and international conferences and symposia.
Area of expertise: Employee Health Management Innovation
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