Writing hands HERO logo  The Health Enhancement Research Organization  
Pen on Graph  
HERO is a national leader in the creation of  Employee Health Management: Research, Education, Policy, Strategy, Leadership and Infrastructure.
                                                                   MEMBER LOGIN

Accolade, Inc.
Affinia Group
American Council of Engineering Companies Life/Health Trust 
American Council on Exercise
American Heart Association
American Psychological Association
American Specialty Health
Aon Hewitt Consulting
BAE Systems Inc.
Barry-Wehmiller Companies, Inc.
Best Doctors
Blue Cross & Blue Shield of MA
Blue Cross & Blue Shield of MN
Boeing Company
Bravo Wellness, LLC
Central Michigan University
Corning Incorporated
Corporate Health Partners 
DTE Energy
Dow Chemical Company
Eastman Chemical Company
Engaged Health Solutions
Ergotron, Inc.
Findley Davies
Gardant Global Inc.
Goldman Sachs
Health to You
HealthSTAT, Inc.
Healthyroads, Inc.
Hennepin County HealthWorks
Hooper Holmes
Howard County Public School System
HUB International
Humana Vitality
INTEGRIS Health, Inc.
Intermountain Healthcare/Selecthealth
Interactive Health
Johnson & Johnson
Kaiser Permanente
Kimberly-Clark Corporation
Life Time Fitness
Lincoln Industries
LL Bean
Lockheed Martin
Lockton Companies
Marsh & McLennan Agency
MasterBrand Cabinets
Mayo Clinic
Medical Mutual of Ohio
MediFit Corporate Services
The MetroHealth System
MHN/Health Net
Michigan State University
National Academy of Sports Medicine
National Security Agency
NextEra Energy
Norton Healthcare
Ohio State University
Onlife Health
Oregon Center for Applied Science
Performance pH
Preventure Inc.
Prudential Financial
Quest Diagnostics
RedBrick Health
Sanofi, US
Schwan Food Company
Shape Up
SeeChange Health Solutions
Spafinder Wellness, Inc.
St. Jospeh Health
State of Nebraska
StayWell Health Management
Target Corporation
Towers Watson
Truven Health Analytics
Tufts Health Plan
Universities Wellness Alliance of Kentucky
University of Alabama
University of Arizona
University of Iowa
University of Michigan
University of Minnesota
US Preventive Medicine
UPMC Health Plan
VAL Health
Vanderbilt University
Virgin Pulse
WebMD Health Services
Wells Fargo
Yale University

HERO Board of Directors

The HERO Board of Directors is made up of corporate executives and individuals representing a cross section of employee health management provider organizations. Each member is a recognized national thought leader in different areas of employee health management. HERO is proud to be guided by such a distinguished group.

LaVaughn Palma-Davis

LaVaughn Palma-Davis
Senior Director for University Health and Well-Being Services
University of Michigan
Chairman of the Board, HERO

 LaVaughn Palma-Davis, MPH is the Senior Director for University Health and Well-Being Services at the University of Michigan. Her responsibilities include wellness and risk reduction services, employee assistance programs, occupational health clinical services, ergonomics, occupational therapy and return to work services, and community health promotion outreach. LaVaughn is responsible for approximately 85 employees who provide services to the University of Michigan as well as to over 300 other employers in Southeastern Michigan. She was recently asked to lead the implementation of a five year strategic plan for health and well-being services for all U-M employees, dependents and retirees with the goals of improving health status and containing health care costs. LaVaughn received her BS in Health Education from the University of Dayton in 1978 and her Master's Degree in Public Health Education from Central Michigan University in 1981.

John Harris, MEd 
Immediate Past Chairman of the Board, HERO

John Harris has recently established a new company called Performance pH, which uses a variety of people oriented strategies to help companies improve business performance.  Previously he served as Chief Well-Being Officer and Vice President Innovations, Healthways, Inc.  He was formerly an Executive Vice President of Axia Health Management, which was acquired by Healthways in late 2006.  John is currently serving as the Chairman of HERO, the Health Enhancement Research Organization. 
John was the co-founder of Harris HealthTrends, an entrepreneurial corporation specializing in the prevention of disease and the reduction of health care costs, and served as its Chief Executive Officer for over 18 years.  Through the development of multiple sales channels, Harris HealthTrends developed a base of over 100 clients and helped shape the prevention industry into what it is today.  

Kristine Holbrook, MEd

Kristine A. Holbrook, MEd
SVP, Employee Health & Wellness Services
MediFit Corporate Services
Treasurer of the Board, HERO

Kristine Holbrook, M.Ed. is a Senior Vice-President of Employer Health and Wellness Services for MediFit Corporate Services.  In this role, she advises clients on the development, implementation, and evaluation of employee health management programs.   

Prior to joining MediFit, Kristine managed a hospital-based wellness program, and worked overseas with the federal government managing a comprehensive health promotion program for 14 military communities.  Over the past 18+ years, her efforts have resulted in numerous industry-wide health and wellness programming honors and awards for her clients and employers.  Kristine is the Charter President for the HERO Association, a HERO Innovation Committee member, and Health Promotion Advocates Texas State Leader.  She formerly served as a Business and Industry Awards evaluator with the Association for Worksite Health Promotion (AWHP), was a Region II Membership Chair, and oversaw the annual General Douglas MacArthur Leadership Award for V Corps in Frankfurt, Germany. 

Kristine received her Bachelor of Science degree from The University of Akron, and a Masters in Education degree from Cleveland State University.  She completed her internship with The Cleveland Clinic Foundation. 

Lilly Wyttenbach

Lilly Wyttenbach
Vice President, Benefits
Goldman, Sachs & Co

Lilly is a Vice President in the Americas Benefits Group within the Human Capital Management Division.  She joined Goldman Sachs in 2000 and for the past 13 years has focused on implementation and delivery of Wellness and Benefit programs to enhance the health and performance of the people of Goldman Sachs.  For over a decade, she had various responsibilities overseeing Wellness initiatives and operations including supporting the design and implementation of the Wellness facilities at the firm’s global headquarters. 
Currently, Lilly is responsible for managing the US Health and Insurance team and health and welfare offerings including benefit plans, insurance products and pre-tax programs across the U.S. as well as strategy development and plan design. 
Lilly received her M.A. in Industrial/Organizational Psychology from New York University and B.S. in Human Development and Family Studies from Cornell University. 

Jerry Noyce

Jerry V. Noyce
HERO President & CEO

Jerry became the President and CEO of HERO in April 2010 as the result of a national search to find the successor to retiring president and CEO Bill Whitmer. 

Prior to joining HERO Jerry joined HFC in 2000. Under his leadership HFC has become a premier provider of health management and fitness services to employers, the health care industry, and individual consumers. To achieve this he expanded HFC’s business base; recruited key executives from the health care, health management, and wellness industries for HFC’s Board of Directors and Executive Staff; and facilitated HFC’s acquisitions and integrations of the Health & Fitness Division of Johnson & Johnson Health Care Systems Inc. and HealthCALC businesses.

Appointed by President George W. Bush in 2006, Jerry serves on The President's Council on Physical Fitness and Sports. In this capacity he advises the President, through the Secretary of Health and Human Services, about physical activity, fitness, and sports, and recommends programs to promote regular physical activity for the health of all Americans. The Council's programs, projects, and public information materials/campaigns emphasize the importance of regular physical activity, including sports participation, for Americans of all ages, backgrounds, and abilities.

A graduate of University of Minnesota’s Carlson School of Management, Jerry has more than 25 years of management experience in the health and fitness industry. Prior to joining HFC he served as CEO of the Northwest Racquet, Swim & Health Clubs, where he grew the organization from three clubs to the largest single-city chain of health clubs in the United States. An avid tennis player, Mr. Noyce professionally coached the men’s tennis team at the University of Minnesota from 1983 to 1997.

David Anderson

David R. Anderson, PhD
Senior VP & Chief Health Officer
StayWell Health Management

David Anderson, PhD, is Senior Vice President and Chief Health Officer for StayWell Health Management, a leading national provider of health management programs and services. David is the primary architect of StayWell’s health risk assessment and targeted health behavior-change intervention models. He continues to oversee the scientific and technical refinement of the Company’s risk-assessment, behavior-change, and cost-impact estimation programs. He has conducted groundbreaking evaluations of the effectiveness and cost impact of StayWell programs, including several landmark studies of medical claims impact.

Prior to StayWell, David held management and consulting positions with Control Data Corporation. During his ten-year tenure there, he played a major role in creating one of the first successful corporate health management programs. David began his career as Assistant Professor of Psychology at the University of Wisconsin, Stevens Point.

He is Editor of the Population Health Strategies section of the American Journal of Health Promotion. A licensed psychologist, David has published many professional papers and speaks regularly on health management issues. David earned his PhD in Social Psychology from the University of South Dakota, and completed a post-graduate business administration program at the New York University Graduate School of Business.

Vicki George

Victoria George, MA, MPH
National Executive Director, Program Evaluation, HealthWorks and Product Innovation
Kaiser Permanente

Victoria George is the National Executive Director for Program Evaluation, Customer Analytics and Reporting at Kaiser Permanente. She is responsible for evaluating workforce wellness programs and conducting pilot research projects to test new ideas. The workforce wellness programs are designed to support employer efforts to improve the health and productivity of their employees.

Vicki also represents Kaiser Permanente in a number of external forums dedicated to research and improvement of the health care industry  the Research Advisory Committee of the Integrated Benefits Institute (IBI). Ms. George also serves on the Board of Directors of the University of California, Berkeley School of Public Health Alumni Association Board and on the University of California, Berkeley’s Library Advisory Board.   Vicki joined Kaiser Permanente in 1994 and has held a variety of leadership roles. She created Customer Analytics and Reporting which built industry leading analytics and reporting capabilities for Kaiser Permanente’s group customers. Prior to this role Vicki was the Vice President of Quality for Northern California where she oversaw and managed Kaiser Foundation Hospital/Health Plan and The Permanente Medical Group (TPMG) quality processes and functions focused on high quality patient care outcomes. Earlier in her career she was the Managing Director of Quality and Operations Support (QOS), the internal consulting arm of The Permanente Medical Group (TPMG).  

Prior to joining Kaiser Permanente, she was the co-founder and Executive Director of the Bay Area Business Group on Health, now Pacific Business Group on Health, where she launched one of the most successful business coalitions in the US.   Vicki holds a Masters in Public Health from the University of California Berkeley, a Masters of Arts in Folklore and Mythology Studies from the University of California, Los Angeles, and a Bachelors of Arts Degree in Anthropology from the University of California Berkeley.   

Ron Goetzel

Ron Goetzel, PhD
VP, Consulting & Applied Research
Truven Health Analytics  and Emory University

Ron Goetzel, PhD, is the VP of Consulting & Applied Research for Truven Health Analytics and Research Professor - Emory University - At Truven and Cornell, Ron is responsible for leading research projects and consulting services focusing on the relationship between health and well-being, and work related productivity. He is nationally recognized and widely published in the areas of return-on-investment (ROI), data analysis, program evaluation, outcomes research, and health and productivity measurement. Ron has served as Principal Investigator for projects supported by Medicare, NHLBI, and CDC, as well as dozens of business organizations, including HERO. Ron was previosly with Johnson & Johnson Health Care Systems. He has doctoral and MA degrees in Applied Social Psychology from New York University.

Ron is also President and CEO of The Health Project, which is responsible for the C. Everett Koop National Health Awards.  Since 1994, The Health Project has been the premier organization that identifies and recognizes exemplar health promotion programs.  The Health Project is dedicated to improving Americans’ health and reducing the need and demand for medical services through good health practices. 

  Josh Glynn, MBA
Global Health and Performance Manager

Josh Glynn, MBA is the Global Health and Performance Manager at Google.  Part of the Real Estate and Workplace Services group, his team is focused on enhancing health and community throughout the company.  With a focus on user experience, operations, and outcomes, his team runs programs in offices around the world and focuses on innovation through user centered design.  His goal is to better understand the link between health, happiness and performance, and better leverage technology for scaleable solutions.  Having started in the Benefits group, Josh has been with Google for over 6 years.  Previously, he has worked in both the private and university setting.
Fikry Issac

Fikry Isaac, MD, MPH, FACOEM
Vice President, Global Health Services
Johnson & Johnson

Fikry Isaac, MD, MPH, FACOEM is the Vice President, Global Health Services, Johnson & Johnson.  Dr. Isaac leads the development of health & wellness strategies, policies, guidelines, and services worldwide (Occupational Medicine, Employee Assistance Program (EAP) and Wellness).

Fikry has been with Johnson & Johnson since 1989, and for the past 10 years, he has been driving the comprehensive Total Health programs that have reduced the Company’s healthcare costs and improved the health of employees.  He also serves as the Chief Medical Officer, Wellness & Prevention, Inc., a Johnson & Johnson Company.  In this role, he provides Health Management expertise, strategic direction and supports customer acquisition and lead generation.  In addition to his MD, he received his degree of Master of Public Health in Occupational Medicine from the Medical College of Wisconsin in May 2001 and is a Fellow of the American College of Occupational and Environmental Medicine where he chairs the Pharmaceutical Section and the Corporate Health Achievement Award.  Dr. Isaac is the industry Co- chair of the Life Science and Innovation Forum- APEC. He also serves on several boards including the Partnership For Prevention, the Global Health & Benefits Institute and the Games for Health editorial board.

Dan Krick

Dan Krick
Vice President of People Resources
Lincoln Industries

Dan Krick is the Vice President of People Resources at Lincoln Industries in Lincoln, Nebraska. Lincoln Industries employees 500 people and is the largest finishing company in the United States.

Lincoln Industries invests heavily in the selection, development and wellness of their people. This approach is paying dividends: They have been on the Great Places To Work Top 25 Medium Sized Companies list for five years. They have also received numerous national recognitions for their wellness efforts including the “Partnership for Prevention” award by Dept. of Health and Human Services, “Model Employer” by the Center for Disease Control and U.S. Chamber of Commerce and in 2008 received the United States most wellness award - the “Koop Award” named after the former U.S. Surgeon General. The Koop Award is the most prestigious award for health improvement programs, requiring strong documentation of health improvements that lead to cost savings. Their unique approach to wellness has also been featured on a CNN health segment.

Prior to joining Lincoln Industries in 2002, Dan held human resources leadership positions with Amoco Corporation, The Iams Company and Procter and Gamble. He holds a bachelor’s degree in business administration and human resources management from Hastings College in Hastings, Nebraska and a master’s degree in industrial and labor relations from the University of Illinois, in Champaign-Urbana, Illinois.

Seth Serxner 

Seth Serxner, PhD, MPH
Chief Health Officer and Senior Vice President of Population Health

Seth Serxner brings the breadth of his experience in academia, industry and consulting to his role as chief health officer and senior vice president of population health for OptumHealth Care Solutions. His versatile skill set ensures processes and outcomes that improve health for clients in all markets.
Seth’s deep knowledge of behavior change, population health and measurement allow him to visualize and deliver on program innovation. He has more than 25 years of experience in health and productivity management and has published more than 30 articles.
Seth came to OptumHealth from Mercer’s Total Health Management specialty, where he served as partner and senior consultant for nine years.  During his tenure there he established himself as a national expert on behavior change, program design and measurement.
He spent a decade each in academia and private industry before becoming a consultant. He was vice president of research at StayWell, where he established the industry-leading market research program for developing and marketing consumer health materials and programs. He has held academic positions with the University of Hawaii Medical School, the Cancer Research Center of Hawaii and the University of California, Irvine.
Seth earned a Master of Public Health from the University of California, Los Angeles, and a doctorate from the University of California, Irvine, where his research focused on health promotion and disease prevention in social ecology.

Betty-Jo Saenz Betty-Jo Saenz, MBA, MPH
Senior Director, Benefits

Betty-Jo Saenz joined ADT in July 2012 as Senior Director, Benefits. In this role Betty-Jo is responsible for the oversight, design, and management of ADT’s health and welfare, retirement, and wellness strategy. She is a performance-driven professional with 15 years of combined expertise in Benefits management with proven results in cross-functional environments. She has a strong track record of creating benefit programs designed to support a healthy workforce and excellence in service levels to employees. Betty-Jo previously worked at Motorola Mobility, a division of Google, where she served as the Director of North America Benefits. At Motorola Mobility, Betty-Jo directed the strategy, innovation, design and development of benefit programs in support of the company’s global strategy to attract and retain best-in-class employees while promoting healthy employees with a secure financial future. Betty-Jo began her career with Motorola headquarters where she was the U.S. Healthcare Strategy Practice Lead. Betty-Jo is a performance-driven professional with 15 years of combined expertise in Benefits management with proven results in cross-functional environments. Experience in industry best business practices, policies, and procedures to operate a successful benefit program designed to result in “healthy people” and excellence in customer satisfaction while bringing a favorable return on investment. A creative thinker, problem solver and decision maker effectively balances the needs of employees with the mission of the organization. Betty-Jo holds a Bachelor of Science degree in Biology from the University of Miami, a Master’s of Business Administration from the University of Miami and a Master’s of Public Health from Florida International University. She is also a Six Sigma Black Belt and a Master Certified Health Education Specialist.

Jeffrey A. Warren, MPA
Senior Advisor
Gardant Global

Jeff Warren, MPA, has over thirty years of health care experience that includes government, hospital administration, pharmaceutical marketing, philanthropy and consulting. Prior to forming his consulting practice, Jeff was a Senior Advisor to the National Pharmaceutical Council. Previously, Jeff was responsible for Strategic Marketing and Media Relations for Pfizer Health Solutions. Earlier in his career, he served as Executive Vice President, Corporate Development for Cathedral Healthcare System. During his time with Cathedral, Jeff was a National Program Director for the Robert Wood Johnson Foundation’s New Jersey Health Services Development Program.

His past experience includes tenure as Vice President, Corporate Development with Hackensack Medical Center and as the first Executive Secretary of the New Jersey Hospital Rate Setting Commission. He is past President of the Board of Gilda’s Club, Northern, NJ, and is currently a member of the board of The Adler Aphasia Center. He also serves on the Editorial Task Force Committee of American Medical Group Association’s “Group Practice Journal.” Jeff has a Masters Degree (MPA) in Health Policy, Planning and Administration from the Wagner School of Public Service at NYU.

Laurie Whitsel

Laurie Whitsel, PhD
Director of Policy Research
American Heart Association (AHA)

Laurie Whitsel, PhD is currently the Director of Policy Research for the American Heart Association (AHA), helping to translate science into policy at a national level in the areas of cardiovascular disease and stroke prevention and health promotion. The policy research department provides policy development and the foundation for AHA’s advocacy work at the national and state level. Whitsel has written numerous published papers in the areas of nutrition, physical activity, health promotion in the worksite and obesity prevention, policy position statements as well as legislative briefs, and the AHA’s strategic policy agenda. Whitsel represents the AHA with several national partners including the Y, Action for Healthy Kids, the President’s Council for Fitness, Sport, and Nutrition, HERO, the Aspen Institute’s Project Play and she has spoken at numerous national conferences. She regularly interacts with several government agencies including the Food and Drug Administration, the Department of Health and Human Services, the Centers for Disease Control and Prevention, and the U.S. Department of Agriculture, as well as members of Congress. She has served on grant-writing teams for the AHA including the original $8 million grant awarded to the Alliance for a Healthier Generation by the Robert Wood Johnson Foundation for the Healthy Schools Program. From 2011-13 she served as President of the National Coalition for Promoting Physical Activity (NCPPA). NCPPA represents a diverse blend of associations, health organizations, and private corporations and is focused on promoting physical activity and fitness initiatives at the national level, advocating for policies that encourage Americans of all ages to become more physically active and healthy.

HERO, 7400 Metro Blvd, Suite 270, Edina, MN 55439
Phone: 952-835-4257 FAX: 952-831-0848 ©HERO 2009